Business Analysis Business Intelligence And Analytics

Today’s business environment is increasingly complex and dynamic and organizations must adapt to these changes in order to remain competitive. As a result, organizations must continually realign their operations to meet these business environment pressures and challenges by being as responsive as possible to both their customers and competitors. One such tool that organizations and businesses can enlist in order to build stronger capabilities, improve performance, undertake better decision making, and achieve a competitive advantage is Business Intelligence. An organization that successfully employs business intelligence is able to collect pertinent information in a usable form in a timely fashion and have it accessible to decision†¦show more content†¦2011). Organizations often employ BIA to improve their decision making, cut costs, and identify new business opportunities. Based on a survey of over 4,000 information technology professionals from 93 countries and 25 industries, the IBM Tech Trends Report (2011) identified business analytics as one of the most important technology trends in the 2010s. Business intelligence and analytics has, in a relatively short period of time, gone from a relatively unknown concept to one that many argue is essential for organizations to harness in order to attain and retain a competitive advantage. The research questions motivating this project therefore are: RQ1: What factors have led to the evolution of business intelligence and analytics? RQ2: What directions might Business intelligence and analytics go in the future? Research Method This research paper is a result of a literature review of case studies, professional journals, news articles, and industry web sites concerning business intelligence, its history and evolution, and its impact on organizational efficiency and performance. Results of Literature Review Historical Perspective Business intelligence can trace its roots back to the late 1960s and early 1970s with the advent of the relational database (Bergan, 2009). Thanks to the database, organizations